An online business owner, especially a Shopify store one has always wondered about the “ROI of social media”. Does my fan page actually drive sales? Should I use other channels like Pinterest or Instagram increase sales?
Well, it turns out, when it comes to e-commerce, being social matters. To better understand how social media is impacting the e-commerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Here are some interesting data points we uncovered:
- Facebook dominates as a source of social traffic and sales. Nearly two-thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
- Orders from Reddit increased 152% in 2013.
Perhaps most interesting and surprising was community style site Polyvore which is generating the highest average order value ahead of Facebook, Pinterest and Twitter. Also, noteworthy in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links on Instagram are those in profile bio.
Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85%
In addition to these stats, we’ve also analyzed specific industries to determine which platforms are performing well for them. You can check out all of our findings in the infographic below.
Via Mark Macdonald at Shopify.
Facebook and Instagram are 2 most potential social platform where you can make brand extension and increase revenue rates. I hope that these posts will be helpful for you: The importance of Instagram in E-commerce and 7 Common Facebook Ads Mistakes that You’ve Ever Made