Advantageous Facebook Statistics For Marketers

November 14, 2017 8:38 am / by

Statistics have its big supporting role to minimize subjective views in business. For a Facebook Marketer, analyzing statistics is extremely important that will give you an overview of what you have done. In this article, we’re going to look at the most interesting Facebook statistics that will help you in the Facebook marketing campaign. Therein these statistics are gathered from the most recent data (2015 and up) as well as studies shared by Facebook itself.

Related: 7 Common Facebook Ads Mistakes that You’ve Ever Made

Facebook Statistics – Usage

First of all, take minutes out to look at some general usage statistics that include numbers direct from Facebook, Google, Apple and the Pew Research Center. It will let you know how many people/ how often they are using Facebook on a regular basis, and via what platforms. After reading these facts, there won’t be a doubt that Facebook is the top social media network.

Facebook Statistics – Demographics

Next is the demographic data about the active users of Facebook. Who they are, where they are, what they do, how much they make, and much more.

  • 56% of all Facebook users are men and 44% are women. (Facebook Audience Insights– Self Reported)
  • 40% of all Facebook users are married, 38% are single, 17% are in a relationship, and 4% are engaged. (Facebook Audience Insights– Self Reported)
  • Facebook users are primarily located in the US (12%), India (11%), Brazil (7%), Indonesia (5%), and Mexico (4%). (Facebook Audience Insights– Self Reported)
  • The top languages spoken by Facebook users are English (US – 31%), English (UK – 11%), Spanish (10%), Portuguese (Brazil – 7%), and Indonesian (5%). (Facebook Audience Insights– Self Reported)
  • The top job titles of all Facebook users are in Management (25%), Administrative Services (22%), Sales (17%), Production (14%), and Personal Care and Home Services (12%). (Facebook Audience Insights– Self Reported)
  • 68% of all Facebook users have a college education. (Facebook Audience Insights– Self Reported)
  • In the US, 74% of Facebook users are homeowners. (Facebook Audience Insights– Self Reported)
  • The top average household income ranges for Facebook users in the US are $50,000 – $75,000 (23%), $75,000 – $100,000 (19%), and $150,000 – $250,000 (15%). (Facebook Audience Insights– Self Reported)

Facebook Statistics – Messenger




Facebook Messenger is proving itself to be the most powerful platform for businesses to reach their target audience. Here are stats from Facebook, Google, and Apple to show how popular Messenger is and what it can do for your business.

  • Facebook Messenger is used by 1.2 billion users (people and businesses) who exchange over 2 billion messages (automated and people-initiated) each month.  (Facebook Messenger)
  • Facebook Messenger is the 3rd most popular free app on the iTunes store and 9th on the Google Play store, making it currently more popular than the Facebook app in both stores. (Apple and Google Play)
  • There are over 100,000 active bots monthly on Messenger. (Facebook Messenger)
  • 59% message more today than two years ago and 56% of users expect to message to increase in the next two years (50% one to one, 60% with groups, and 67% with businesses). (More Than a Message – Facebook)
  • 76% of users say messaging has improved their life and 1 in 2 say it has improved their relationships since it’s simpler, more ongoing, easier for groups, more frequent, and more thoughtful. (More Than a Message – Facebook)
  • 59% use messaging to connect with friends and family, and 54% use it to extend their network. (More Than a Message – Facebook)
  • 53% of 12,500 people surveyed by Nielsen are more likely to shop with a business they can message. (Shifts for 2020: Mobile Service Economy – Facebook)

Facebook Statistics – Content

Do you want to create content for your Facebook audience? Here is data about Facebook stories, headlines, and more.

Facebook Statistics – Mobile




Nowadays, mobile is gradually more popular with users than desktop on many levels. With the statistics down here, you can now create a better marketing campaign for your desired mobile audience on Facebook.

Facebook Statistics – Video

If you want to make videos or broadcast live video, then these Facebook statistics will help you find out the best video content for your audience and why they should be posted

Facebook Statistics – Buying




Facebook not only monitors user activity but also connects with other data providers to determine their user’s purchasing behavior. These are some data to prove that Facebook is an important part of their buyer’s shopping habit.

Facebook Statistics – Advertising

This below information will be a good idea for you to advertise more effectively on Facebook.

Do find any Facebook statistics that can help you in marketing? Let us know in the comments!


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