2017-11-09 / by

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites and some of these are proven, some are controversial and some are purely nerd-based conjecture. It can be hard to know which factors to focus on when it comes to your search engine optimization (SEO). What is SEO? Search engine optimization or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google.     Why should your website definitely consider investing in organic SEO?   It still works. First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies…

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online customer reviews

2017-11-06 / by

Have you ever wondered how important the customer review is? Very important, as it turns out. The fact is, 90% of consumers read online customer reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. You might have found an aggregated “star” rating for a product you wanted to buy or a poorly-spelled review about one user’s traumatic experience with it. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience—and therefore, the performance of your brand. It’s no secret that online reviews can be significant, but just how important are they to a marketing campaign? Can they really make or break a sale? Can the quantity or quality of the reviews you receive have that big of an impact on your company’s bottom line? You will find your answer after reading this article.…

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affiliate marketing for dropshipping business

2017-10-18 / by

The prospect of making money passively without requiring much work is extremely attractive which is why many readers fall into the latter category. Affiliate Marketing for Drop shipping may be your answer. If you are launching your own drop shipping business for the first time without a lot of employees or a marketing department, you can depend on promoting the products you want to offer your customers. You also are going to be too busy identifying products, building relationships with suppliers, and creating delivery platforms to spend much time on sales. That’s unfortunate because providing great customer service is the best way to establish your business’ long-term reputation. To succeed as a drop ship business owner you will need to bring other people on board to act as your sales staff. Those people — your sales staff — are going to be affiliate marketers. What Is Affiliate Marketing? Affiliate marketing…

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Facebook Advertising mistakes

2017-10-17 / by

While Facebook is undoubtedly a powerful resource for targeting demographics, advertising on the platform isn’t very welcoming to newcomers. The plethora of ads Facebook options can make it difficult for first timers to make their paid advertisement as effective as possible. The following are 7 common mistakes that you may make when advertising on Facebook: 1. Advertising without Researching Audience Upfront Facebook is home to a diverse audience and, depending on what you’re selling, your audience could be bigger, smaller, or even completely different from the one you set out to target. You’ll have to test out some audiences in the beginning before you start testing specific stuff like ad copy or format. But that doesn’t mean you can’t give yourself a head-start with some educated guesses. A good way to look at targeting is to ask yourself if you’d be willing to bet money on the odds that those…

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The importance of Instagram in E-commerce

2017-10-16 / by

More popular than Twitter that only has 313 million monthly active users, Instagram now has more than 600 million users. This is a huge environment to get customer database and rocket your profit. And your big question is how to do it. The business case for Instagram e-commerce is strong. Not only does Instagram’s engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of 10. This is the reason why many famous brands are always active on Instagram: The “Link Problem” Marketing on Instagram has long been a big concern of getting the followers on Instagram back to your website. Since user can’t add clickable links to your posts, brands have to direct Instagram follows to the link in their bio instead—and continuously update that link as they post new products. It sounds like that Instagram is much disadvantageous to sale. In…

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Tips to Build Instagram Marketing Strategy

2017-10-11 / by

The previous post has shown us how important Instagram is for an online business. Now we have learned that sale on Instagram is not simple like Facebook. In this article, you’ll read about five important aspects of creating a superb Instagram marketing strategy. 1. Understand your niche and target audience Before you do anything, start with some research. The best marketing strategies, for Instagram or any other platform, are based on what your target audience wants to see. So, who are these people? Figure out their gender proportion, their age distribution, and their physical locations if you can too. You want to find out when they are mostly online or how they like to use Instagram. What are their general social media habits like? You can’t have an Instagram marketing strategy without knowing these details about your audience. Sprout Social has insight into the average Instagram user data. It should be…

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