2018-04-26 / by

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.” – Nielsen – Testimonials take the spotlight away from the seller and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message. Once the potential new buyer hears from someone they can actually relate to—someone who isn’t being paid to say these wonderful things—then their trust deepens, and their chances of purchasing rises. For these reasons, it is…

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how to make a great customer review section for your store

2018-04-26 / by

Customer reviews are a very powerful, yet underutilized, online marketing tool that helps e-commerce businesses build credibility, alleviate concerns, and convert prospects into true customers. Adding customer reviews to your website can be an extremely effective way to establish trust and strengthen your company’s reputation. Related article: The Power of Customer Testimonial Pages On Your Website Besides the review contents, the layout and design of review section are one of the most important factors affecting sales. The traditional layout, structure, and design elements of a review section usually consist of customer reviews arranged in a list style that is redundant and unattractive for shoppers. This is because a lot of companies don’t view the customer reviews as being an integral part of achieving success on the web. Including review anywhere on your website is better than having none at all. However, they may prove to be a lot more valuable to…

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2018-04-20 / by

Nowadays, online shopping has gained more popularity compared to local shopping. So the power of persuasion that comes from online reviews is increasing as well. If you’re selling products online and don’t have a review feature available, get one set up ASAP! Ali Reviews app will be the best choice for you. Here’s the reason.   “90% of consumers say that positive online reviews influence their buying decisions”.   If your store is showing up 4 – 5 stars reviews with positive comments, you can attract more shoppers to your site, and prompt them to place orders faster. So if your store is a kind of dropshipping, you can not miss Ali Reviews – which got a featured spot at the top of the Shopify App Store. This is a multi-functional review app with the key feature to import reviews from AliExpress to your store. Let’s take a look at what…

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Shipping Info

2018-04-03 / by

A company with transparent information are perceived as being trustworthy and honest, which in turn encourages customers to purchase. Focusing on greater transparency is a great place to start. With Shipping Info, all delivery details of products will be promptly showcased to your customer in an easy and beautiful way. In this blog post, we’ll learn about the highlight features of Shipping Info and tips to use it effectively   Make website like a local store   Shipping Info has its duty to showcase the shipping fee and the estimated time arrival that is based on your customer’s location. So how this app can do that? Shipping Info includes dynamic texts that automatically displays the current value of its respective location. When that location is updated, the dynamic text automatically updates. While the dynamic text is a term of code, but there is no code requirement in using of Shipping…

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why shoppers abandon their carts

2018-04-03 / by

E-commerce growth looks rosy nowadays but not always easy for small online retailers to make a sale. Even if your website can get enough traffic a day, you have to reduce shopping abandoned cart in order to grow your business. In this article, we provide some statistics and reasons why shoppers abandon their carts and how to recover sales. This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States in 2016 and 2017.     As you can see, most of the reasons are related to shipping. So today we will focus on shipping issue and give it a solution to convert your traffic to sales. Related article: Indispensable Features For eCommerce Website 54% of respondents stated they had abandoned shopping carts due to the cost of shipping. One of the successful strategies is to bundle the extra cost of shipping into…

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2017-11-14 / by

Statistics have its big supporting role to minimize subjective views in business. For a Facebook Marketer, analyzing statistics is extremely important that will give you an overview of what you have done. In this article, we’re going to look at the most interesting Facebook statistics that will help you in the Facebook marketing campaign. Therein these statistics are gathered from the most recent data (2015 and up) as well as studies shared by Facebook itself. Related: 7 Common Facebook Ads Mistakes that You’ve Ever Made Facebook Statistics – Usage First of all, take minutes out to look at some general usage statistics that include numbers direct from Facebook, Google, Apple and the Pew Research Center. It will let you know how many people/ how often they are using Facebook on a regular basis, and via what platforms. After reading these facts, there won’t be a doubt that Facebook is the top…

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2017-11-13 / by

A working knowledge of Search Engine Optimization (SEO) is useful for more than just search advertising and getting your site found for relevant keywords. In fact, I’d argue that knowing the basics of SEO, and the tools to use, can help you become a more effective entrepreneur. In general, from using search volume to evaluate the demand for a product idea or piece of content, to establishing the empathy will help much for effective copywriting. That’s because search engines offer a window into our collective wants, questions, concerns, and curiosities. Unfortunately, many of the best SEO tools on the market (like SEMrush and Ahrefs) can run you about $100/month, which might not be ideal for a startup business or someone who’s still trying to wrap their head around SEO. That’s why we’ve put together this list of useful free SEO tools that you can use for anything from keyword research…

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2017-11-09 / by

Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites and some of these are proven, some are controversial and some are purely nerd-based conjecture. It can be hard to know which factors to focus on when it comes to your search engine optimization (SEO). What is SEO? Search engine optimization or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google.     Why should your website definitely consider investing in organic SEO?   It still works. First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies…

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2017-11-08 / by

People often ask us: what’s the most important reason to start their own dropshipping business? There are lots of obvious answers to this question: Freedom. Independence. Financial security. Opportunity to earn from something you’re passionate about. But there is actually much more than this, you know? In a way, dropshipping business is a starting point to a larger and bolder venture. Think about it if you ever dreamt of building a gigantic e-commerce empire. To illustrate our point, we will tell you this exciting story. Zappos: a former dropshipping store that now dominates the US shoe market     You’ve probably heard of Zappos. It is a huge USA-based online store specializing in selling various types of shoes, bags, and clothes. It is well-known all over the globe thanks to its incredible customer service (and we will cover this part later). According to D&B Hoover’s data, Zappos currently stocks about…

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2017-11-07 / by

There are roughly 47 billion web pages competing for our attention. Of these, about 12 to 24 million are e-commerce websites, though only 650,000 (or 3 percent) actually net more than $1,000 per year in revenue. Before I dive into the ways you can increase your site’s conversion rates and improve sales, let’s briefly look at online trust. Creating trust is likened to the new digital currency. Forget about Bitcoin for a moment. If you don’t have the user’s trust — in the way of content, reviews, verifications, and authority — virtually no strategy will help increase your sales. The simple truth is that consumers don’t want to buy from someone they don’t trust. This relates to products and services just as much as it does to information. If you don’t pay homage to that one simple rule, no amount of work or advertising dollars spent is going to give…

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