What does Easter mean to eCommerce store owners?eCommerce Marketing 5 min read Leave a comment
Though coronavirus disease is causing lockdown status in many states over the world, the store owners still can make money with the right products.
Easter is very popular in the western countries or Christian communities but not quite familiar to the rest. If you want to sell something special for this event, you may want to get acknowledge about the festival and how people celebrate it.
What is Easter?
Easter or Resurrection Sunday is a Christian Holy Day commemorating the resurrection of Jesus from the dead, according to the Bible. Most Christians refer to the week before that feast date as “Holy Week”, which contains Three Holy Days: Maundy Thursday, Good Friday and Easter itself.
Unlike Halloween, Christmas and Valentine’s Day which all fall on fixed dates, Easter can be any time between March 22 and April 25. This year Easter falls on Sunday 12, April.
The date is decided after a set of calculations based on moon observation. The easiest way to determine the feast date is to find the Sunday follows the first full moon after the spring equinox, this will be the Easter Sunday!
Still too complicated? Let this part done by experts. We are moving to the next question, what people do in this feast?
How people celebrate it?
As mentioned above, Easter is a day of joy and celebration to commemorate that Jesus Christ is risen.
Many Christians worldwide celebrate Easter with special church services, family meals, and other activities. Processions are held in some countries such as Philippines and Spain. Italians have Pizza Rustica, the pie with chopped cured salamis and Italian cheeses into a dense, eggy filling surrounded by a pastry-like crust.
Children from the US, UK, Canada, and Australia have this season to get new spring clothes, to decorate eggs, and to participate in the egg hunts where eggs are hidden by the Easter Bunny. Some children receive Easter baskets full of candy, snacks, and presents around this time of the year.
What may be the hot products for this event?
According to the latest Easter annual report from the National Retail Federation, an adult will spend an average of $151 on supplies and materials leading up to the holiday in 2019. Even those who aren’t planning to celebrate the feast will still spend money.
So let people spend money on your products. What they are intending to buy at this event?
1. Easter egg
This is the very first thing people think about at this event. The egg is an ancient symbol of new life and rebirth. In Christianity, it became associated with Jesus’ crucifixion and resurrection.
Easter egg was never a bad idea for this festival
Today Easter eggs are the decoration pieces of stuff and gifts for children. There are many kinds of egg, plastic egg filled with candy, marble decorative egg, etc.
2. Easter decoration
Many Americans buy decorations to celebrate this spring holiday. On average, about $20.71 is spent on holiday decorations.
Decoration products are also great to get customers to visit your online store
These decorations can be religious in nature or can be festive spring and bunny- themed. It might be a good idea to offer both in your online marketplace to appeal to both audiences. Or if you want to select a specific niche, you can choose to stock religious or non-religious decorations in your dropshipping store.
Clothing has become a popular item for retail at this event. In the National Retail Federation report, it says 49,6% of who plan to celebrate Easter will buy clothing.
Clothing is a very wide niche. That means you can stock in tour store any kind of clothing you think customers will interest. Remember, this your own niche, and people are going to buy clothing on this occasion.
4. Launch a give away on social media
You feel strange after seeing it? That’s it. The most important thing for ecommerce store owners is not to have the winning product in stock but to know how to make what they’ve already had become a hot product at the right time.
Start mini games on social media with prizes are your products. It will make products appear more and more to audiences and become popular as well. Everyone feels highly enthusiastic about these games when they have to stay home due to social distancing order.
Take this chance to fill your basket with orders and sales, just like the Easter egg hunt
To put it all together
Easter 2020 is the special one with coronavirus pandemic. The disease is keeping people away from public properties, offices, and shops. You may think it is difficult to sell something at this time but the fact is virus can’t stop people celebrating the feast in their home. The Easter is not only Sunday but the season lasts several weeks after, so as long as the people are staying home they will want to buy more.
For researching potential products (and suppliers) to sell in particular seasons, you may check out Ali Hunter!
Think in positive ways and you can make the Easter 2020 the best time for your eCommerce store.