Why you should display testimonial on your store?

Apr 13, 2020 6 min read Leave a comment

When potential customers are researching you online, they’re getting to know you and your products by the content of your website. However, your content is not enough for them to make a decision. They will search for testimonial!

What is testimonial?

Marketing is all about how you provide useful information for customers, to get them fully acknowledged about your products or services so they can decide what to do next.

The advertisement is no longer a wizard to increase the store’s sales. People don’t want to buy what is “sold to” them. The communication line between the service provider and the customer has become into the two-way street, even a boulevard with the technology advances in mobile devices, cloud computing and social media. That means people not only can give feedback to you but also talk to others about your products.

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We call these contents the testimonial. The good news is people are not wary about testimonial as much as they are about your ads. That’s why you wouldn’t want to ignore these contents!

“92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.” – Nielsen –

Testimonials take the spotlight away from the seller and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message. Once the potential new buyer hears from someone they can actually relate to—someone who isn’t being paid to say these wonderful things—then their trust deepens, and their chances of purchasing rises.

For these reasons, it is absolutely critical for businesses to display customer testimonials on their websites. There are many ways you can use testimonials—for example, on landing pages, and in emails—but there’s no better way to feature client quotes than on your very own beautiful customer testimonial page.

Why you should have a testimonial page on your site?

In today’s fast-paced world, it’s no longer the job of the consumer to research brands and products before making a commitment. They expect companies to provide that information for them. This isn’t because consumers are lazy or unable to gather the information on their own, it’s because consumers now have the ability to navigate from website to website, evaluating and comparing brands with the click of a mouse rather than traveling from store to store.

banner-building-testimonials-page-with-enthusiastic-reviews

Build your testimonial page with the enthusiastic feedbacks

Your testimonial page appears as a prompt solution for customers. It serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a review page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords your marketing team is trying to rank for in search. We opted to display this particular testimonial because we think it shows potential customers what we can do, and they can click to read more if they choose.

To generate these glowing testimonials, you need to know who your happy, successful customers are – and that’s where collecting and analyzing customer feedback comes in. Once you’ve found those customers and collected their reviews, it’s time to turn that enthusiasm into effective, affordable marketing materials.

Examples of a testimonial page

Let’s go through these examples to see how we can do with the testimonial page.

1. Codecademy

Codecademy has made a great work on their review page. It’s a powerful way of explaining their mission, and they have a number of students who were willing to share their stories. Click on a story and you’ll see a longer interview with the student about how and why they got into coding. This method of using their customers as advocates helps break the intimidation barrier for those hesitant to sign up for a coding course.

2. ZenDesk

ZenDesk has its beautiful, clean and functional testimonial page. Every customer story is truly a story. It has been written in a meticulous way. You may realize its point of view is the third person but the credibility doesn’t decrease at all because of the ton of evidence attached. ZenDesk can not fake their customer numbers. Using the right data is the key for the testimonial.

3. Startup Institute

Startup Institute has a remarkable idea with the Love Letters. That is what it calls the testimonial page. Startup Institute is a career accelerator that allows professionals to learn new skills and pursue a career path. Basically, the testimonial is the feedback letter. Whether it’s a student inform that he got his dream job or just a “thank you” message, these contents are indeed testimonials. The way Startup Institute shows feedback letters to site visitors make the messages go deeply into their minds.

Telling an authentic story, attaching precious data and changing the way of expression can make those testimonial pages work effectively. That never means you are limited to three options mentioned above. The only limitation exists is your imagination.

Create a testimonial page with Ali Reviews

Ali Reviews will help you push a testimonial page to its effective limit. Ali Reviews is an app for dropshipping on the Shopify App Store that not only imports AliExpress reviews to your store but also creates a complete review page. All your best reviews on each product page will be gathered and showcased in the beautiful layouts. After checking this page, your customers will make a purchase at your store without any doubt.

You just need to create your review page at Import Reviews menu: