Some Creative New Year Marketing Ideas To Kick-Start 2022Case Studies
We all know the excitement that resonates around the idea of new-year. The celebratory zing in the air and the electric buzz all around us make us feel like it’s the most wonderful time of the year. Welcoming the upcoming year might be amazing for us folks, but the real opportunists in this scenario are the business owners. They thrive in this season. We have penned down this article to explain how they do that and the modes and methods you can adhere to if you wish to take advantage of this opportunity.
Marketing campaigns are created according to calendar events. This is done for the sole purpose of maximizing profits in an already eventful situation. These campaigns are designed in a way to make it look like the customers are a part of the celebration. Companies appear to include their customers in the scene as well but it is actually a marketing technique.
All companies create hype for the sales which entice people towards them. Sales thrive these days and companies enjoy this phase as one of the most profitable times of the year.
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New Year Marketing Campaigns:
The year-end holiday season is the perfect time from brands and businesses to capitalize on not just people’s requirements for everything new and festive but also on the fact that most of the people have a lot of time on their hands which enables them to spend more time online and in malls thus eventually irking more and more people to make purchases.
According to statistics, businesses experience an ROI spike by 200% in the new year holiday seasons and despite massive sales and discounts, most businesses end up highly profitable in the latter half of the year.
However, it is important to know what product to market and how to market and most importantly to study and understand the buyer’s trend in your particular industry at the end of the year.
Here’s a basic overview of product categories that customers are inclined towards buying during New Year holidays.
Products that provide organization and productivity: There’s a huge selection of items in this category. Anything from pens to iPads can be pitched with a New Year attitude. After January 1, people are looking for ways to fix their life up. Organization and productivity will appeal in massive ways.
Products that enhance health. Far and away, the biggest category of sales goes to gym memberships, health supplements, diet plans, and exercise equipment. If you’re in or near these niches, get ready for a New Year’s windfall.
Products that facilitate cleanliness: Customers are getting into the cleaning spirit after the Christmas spirit wanes. Besides, there’s all that post-party mess to put away and organize.
Products that promote safety and protection. After the New Year and during the winter’s deep freeze, people start thinking about reshaping their life, being ready for anything, and protecting their family. It’s a prime opportunity to market your safety product, iPhone case, identity protection service, or password protection app.
Top Ideas For New Year Campaigns This Year:
Here are some ideas to jumpstart your new year campaign this year. You are surely going to benefit a lot from them.
1. Send a New Year Discount Email
To kick-start this celebratory period, you should begin by sending all your subscribers an email that includes a discount code.
Discount codes seem very personal, especially to customers who receive it in their mail. Incentivizing your business in this manner will help you yield a lot more sales than expected. Every customer will be in a rush to get a discount on a product they have been eyeballing for a while.
It would also seem like a sweet gift from the company to their esteemed customer as a new year’s gift.
2. Have a New Year’s Day Sale:
This one is a classic. Have a sale in your store at least a week before new year’s. This would serve as a perfect opportunity to let people shop last minute before the festive period enters. Having a sale on an increased order size would ultimately yield you a lot of profit.
This would also benefit you because shopping at the last minute often reveals a lot of impulse buyers. On top of that, a sale? Your customers are going to go crazy, ultimately racking up the sales for your business.
3. Engage Audience on Social Media
In today’s scenario, having an online presence is as important as having customers for your business to stay afloat.
You need to maintain a healthy relationship with your audience through your social media accounts. Let them stay aware of all the upcoming sales and discounts you have arranged for them. This would allow your customers to stay in the loop and receive information regarding the sales as soon as they are announced.
Social media allows you to speed up the process of communicating. Seeing as how the business is active on their profile, customers would be quick to trust the brand even if they are new to it.
4. Website Lead Capture Form With New Year Discount Code
You can get customers to mark their availability and visit your store in exchange for a discount code.
You could offer a 5-10% discount for people who promise to visit your store between a certain time. This is called incentive-based marketing. It captures the attention of people. A lot of customers are likely to make a purchase when a discount is being offered to them.
5. Have a Post New Year Sale
Trends are changing and competition is rising.
Companies now have a post new year sale as well to get rid of the leftover stock at a profitable rate. These sales are held the day after new year’s and goes on till at least a week. These sales thrive just as much as the pre new year sales.
The discount on these products, of course, needs to be higher than what was being offered on the previous sale. This makes the customer gravitate towards these sales and they end up buying more than initially intended.
6. Be Prepared To Cater To Impulse Purchases
We are either impulse buyers ourselves or have them around us. The problem is impulse buying is more common than you think.
As a business owner, you should be ever ready to cater to those impulse buyers who add a silver lining to your sales. Not only will your sales be catalyzed but the profit would be through the roof as well.
For this purpose, you need to have products racked up in store so that they can be available to be bought as soon as a customer shows interest.
New year is the best time of the year for business owners and consumers alike. Both of the groups find ways to maximize their own benefit. But for business owners, this time is a jackpot. The order sizes increase which equates to greater profit.
Be sure to change your strategies up a bit this year if you are someone who struggled with taking full advantage of the new year’s sale last year.
Steps to maximize profit mentioned in this article guarantee expanded profits for the upcoming year.
Happy New Year!
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