10 Interesting Thanksgiving Marketing Ideas for your Business in 2021eCommerce
Every holiday presents an opportunity to stand out and leave a lasting impression. The best social media campaigns, no matter the season, will echo your audience’s values, offer a unique perspective on a well-known product, service, or industry, and create a memorable brand experience.
As difficult as it may be to believe, Thanksgiving is quickly approaching, along with Black Friday – the official start of holiday shopping! As a small to medium-sized business owner, you should be seriously considering your Thanksgiving marketing strategy. During the holiday season, how can you pique people’s interest in your brand?
Today’s post will highlight some fantastic ideas for marketing your business this Thanksgiving to maximize end-of-year profits.
So, what is Thanksgiving?
Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, and Liberia. It began as a day of giving thanks and sacrifice for the blessing of the harvest and of the preceding year. Similarly named festival holidays occur in Germany and Japan.
Thanksgiving is observed on the second Monday of October in Canada, the fourth Thursday of November in the United States, and at other times of the year. Despite its historical roots in religious and cultural traditions, Thanksgiving has long been celebrated as a secular holiday as well.
Thanksgiving is a very important holiday for Americans, who attend various events and prepare delicious meals based on pumpkins and turkey.
The whole point of Thanksgiving is to gather with family members and express gratitude for everything good in life.
Here’s the list Thanksgiving marketing ideas for your brand:
1. Host an event/demo
If you have a physical location, host a Thanksgiving-themed event for your customers. Get a few pumpkin pies or a couple dozen cookies for shoppers to snack on while they shop, or offer free gift wrapping and pre-Black Friday and Small Business Saturday discounts to entice people to shop early.
Customers should be shown how to make a Thanksgiving-themed craft or a delectable dessert. Get creative, and you’ll draw customers to your store!
2. Thank your customers with an email marketing campaign
Even the most basic Thanksgiving marketing ideas can have a big impact. Customers can be reminded that you care about them with a quick email or direct mail thank-you note. Make sure the tone and content are in line with your brand. Consider the emotion you want to evoke with this straightforward message.
Perhaps you want to instill pride or a sense of shared heritage in the local community. You could include a brief anecdote about a heartfelt gesture that you witnessed. Or how about thanking the community for banding together in the aftermath of a recent tragedy?
Customers want to know that your company values the same things they do. Don’t be afraid to get a little nostalgic when it comes to Thanksgiving campaigns.
3. Make a profile picture with a Thanksgiving theme
We were so excited about the scary-themed event this Halloween that we decided to give some online games some extra thought.Aside from that, we made a few illustrations in which the entire background changes, and Publer – the superhero – was terrifying.
There are numerous changes you can make to your profile and cover photos while on Thanksgiving.
4. Encourage thankfulness
It’s a good idea to have your followers express their gratitude in addition to expressing your gratitude for customer loyalty. In your social media posts, invite your followers to share what they are most thankful for this year.
Encourage your readers to share a photo or a story that expresses their gratitude using a special holiday hashtag. Participants will be entered into a drawing for a special prize. This type of promotion will not only increase your social media presence, but will also uplift the spirits of your target audience.
5. Put the spotlight on others
Join forces with a local charity if you don’t already have one. If it is related to your business, such as a domestic violence shelter if you own a women’s clothing boutique or a food pantry if you own a cafe, you get extra points.
Customers who bring in items such as gently used clothing or nonperishable food can receive a discount. Customers feel good about doing business with a company that gives back, so it is critical for a small business to have ties to the community.
6. Market your products to the season
For Thanksgiving, almost any product can be marketed.
- If you sell clothes, put together the perfect comfy Thanksgiving outfit.
- If you sell candles, make them the perfect hostess gift.
- If you sell home decor, show your customers how to set the perfect Thanksgiving table or how to prepare their home for all of their dinner guests.
- If you sell toys, position them as the best way to keep kids entertained on Thanksgiving.
- Position your desserts as the perfect ending to a delicious meal if you sell them.
Then, promote them on all of your social media accounts and via email.
7. Give gifts to your customers
According to the Journal of Consumer Research, customers value a free gift more than a discount. Giving a free gift to your best customers is a fantastic Thanksgiving marketing idea to try, whether you sell in person or online.
For example, if this is a repeat customer who regularly purchases your handmade cosmetics, consider giving them a free lip balm or eyeshadow as a thank you — and be sure to explain why they received this gift.
8. Hashtag it out
Create your own hashtag and use it to interact with your followers on social media.
Ask followers to share their favorite Thanksgiving memory (#thanksgivingthoughts) or what they’re most thankful for this year (#givethanks), or take a more lighthearted approach and ask them to share their worst Thanksgiving disaster (thxbutnotthx) (Thanksgivingnightmares).
9. Create informative blogs
This Thanksgiving season, blogs will be useful because they provide value to those in need. Consider what people might be going through during the Thanksgiving holiday. Preparation, cooking, table setting, decorations, outfits, bargains, inspiration, and even loneliness are all part of the process.
Different strokes for different folks, and few people find it easy to prepare for ten or twenty people on Thanksgiving. So, how can you assist? By providing them with tips and hacks via blogs! Here are some blog topic suggestions:
- How to Perfectly Cook a Thanksgiving Turkey
- How to Make Turkey Stuffing
- Make your own Thanksgiving decorations to impress your guests
- Top 5 Budget-Friendly Thanksgiving Outfit Ideas
- 10 Snacks to make with your Thanksgiving leftovers
10. Display client success stories
Looking for a non-braggadocious way to promote your products? Highlight your clients’ impressive accomplishments. This is a great way for B2B companies to boost engagement during the holidays, just before the start of a new fiscal year.
Demonstrate a client’s innovative product solution or an outstanding marketing campaign. Honor a client for exceptional customer service or a year of rapid growth. Make a point of mentioning how they used your products and services to achieve their goals as you tell these stories. Displaying what is possible to other customers can pique their interest in trying new products.
Thanksgiving Marketing Isn’t Just for Birds
Try it now that you’ve got 10 different ways to incorporate some Thanksgiving magic into your marketing campaigns.
Examine a few of these Thanksgiving marketing ideas to see which ones will work best for your company in November.
That’s the only thing there is to it. I hope you found this article interesting and that it inspired you to start planning your Thanksgiving marketing campaign. I wish you luck, growth, and engagement, as well as a happy Thanksgiving!